This site uses necessary cookies to enable basic functions like page navigation. By clicking “Accept Cookies”, you agree to the storing of additional cookies on your device to allow the Web Foundation to analyse site usage. View our Privacy Policy for more information.

PreferencesDeny CookiesAccept Cookies
Deceptive Design

Strategies for Change

The following strategies for Trusted Design were developed by a team of experts and advocates through the Tech Policy Design Lab (TPDL). They focus on two areas: mobilising diverse changemakers and creating new industry standards.

Mobilising for change

Through these strategies, diverse stakeholders across a range of contexts and industries will come together to change the conversation and advocate for Trusted Design.

Build a Coalition to Mobilise Change

A coalition of diverse stakeholders initiating dialogue, promoting Trusted Design Norms, and supporting jurisdictional regulation at a global scale.

Learn more

Create a Crowdsourced Reporting Tool

A reporting platform to make Deceptive Design more identifiable, reportable, and trackable for users and regulators.

Learn more

Launch a Storytelling Campaign

An inventory of global stories that explores people’s experiences with Deceptive and Trusted Design.

Learn more

Building new norms

Through these strategies, new norms and standards for Trusted Design will be created, guiding industry reform and regulation.

Develop and Adopt Trusted Design Norms

A set of standards, principles, and guidelines that provide industry guidance on ethical UX/UI.

Learn more

Develop Tools for Evaluation and Accreditation

A tool based on the Trusted Design Norms to assess the adherence to and impact of Trusted Design, as well as serve as the basis for regulations.

Learn more